Connecting Dots
April 2, 2020

Pandemic plan for A Bit of the Bay Magazine

The April edition will be be published after Easter weekend with 4,000 copies being mailed through Canada Post.
<p>See the chamber website <strong>HERE</strong>
</p>

See the chamber website HERE

<p>The city has COVID-19 information on its website, including a resource list for activities <strong>HERE</strong>
</p>

The city has COVID-19 information on its website, including a resource list for activities HERE

“We have a good thing going, so let’s keep it …”

A Bit of the Bay Magazine is proceeding with its eighth monthly issue because of – not despite – the ominous and challenging times we’re facing together.

Our readers and advertisers have been telling us all winter they look forward to getting off the computer for a quiet and uninterrupted trip down memory lane. The smiles when we delivered to homes raised our spirts as well. We expect it’s even more appreciated now with the COVID-19 pandemic becoming an all-encompassing reality check of doom and gloom.

Our goal is to add positive energy to this negative flow so we delayed the April edition a couple weeks to find replacements for canceled ads (understandable) while making a plan for this and future issues. In fact, we can still accommodate ads up until Monday at noon if you want to be included in the next edition, just let us know ASAP to reserve a spot.

It will be coming off the press the Tuesday after Easter with more than 4,000 copies scheduled for delivery by Canada Post that week. Like the February and March issues, a random selection of city neighbourhoods will be blanketed with free samples to give advertisers much-needed unique exposure while also fishing for new subscribers. The remaining 1,000 copies go to advertisers, non-profits, paid subscribers and supporters via retail outlets.

Salute to Essential Workers:

A Bit of the Bay Magazine will be showing this community's appreciation for everyone putting themselves at risk by working during the COVID-19 pandemic. We will dedicate a page to thanking health care and lab staff, emergency first responders (paramedics, firefighters and police officers), municipal staff, cashiers, mechanics and all other essential service workers.

Email personal thanks and we'll put your family name in a list of Bit of the Bay supporters at the bottom of the Salute to give those workers a sense of the community standing behind them.

NOTE: We believe there is limited risk of viral transmission through regular mail delivery. Beatty Printing is a trusted local operation, the main postal office has proven diligent and we trust mail delivered by unionized professionals under strict safety protocols is safe. We also recommend, for further diligence, washing your hands after touching any object.

That said, A Bit of the Bay Magazine is adapting to the new business climate like everybody else. Things are changings so fast every week. It definitely appears the challenges facing the North Bay business community seem too much to produce a May edition. We think it would be prudent at this point to skip a month and work toward coming out with a solid June 1 publication and take it from there.

New advertisers already booked for May will have an opportunity to reconfirm their support and patronage to be in the June edition while existing clients can change their ad designs to reflect their evolving marketing focus.

Email [email protected] for more information. 

Donations to help support this edition of the magazine or for the Salute are not required to have your name listed but any financial help to assist our efforts is definitely appreciated. E-transfers can be sent to [email protected] or cheques can be mailed to: A Bit of the Bay Productions, 176 Lakeshore Drive, Suite 3, North Bay, ON P1B 2A8

*We are also now offering a 3-edition subscription deal for $25 (HST included). Email [email protected]

Share:

Twitter Facebook Google LinkedIn